OnePlus 8 Launch After 2 Weeks Employees Layoffs in Europe

OnePlus launched its latest flagship phones, the OnePlus eight and OnePlus 8 Guru, less than two weeks past, however, the Chinese telephone manufacturer is currently laying off workers in regional offices throughout Europe, as initially reported by Engadget.

The layoffs don’t appear to be coronavirus-related, and in a site post-Saturday, Tuomas Lampen, head of the strategy for OnePlus Europe, said 20 workers in three offices were changed. “We have decided to make some changes to the current organizational structure within Europe to better streamline our operations while continuing to meet the needs of our growing community,” according to this post. That strategy involves hiring from the Nordic and Benelux regions and making”organizational changes” from Germany, France, and the united kingdom.

Signs of a Struggle Are You Currently

As mentioned in this report, OnePlus hasn’t precisely been murdering it in Europe for some time now. The UK, which was believed to be a hotspot for OnePlus and is often a location where OnePlus hosts events to launch new products, watched similar reductions. OnePlus has also fought to keep carrier partners, with only three currently selling the OnePlus eight series and EE discontinuing their partnership.

OnePlus is also reportedly planning to move its headquarters from London to Helsinki. That type of movement would surely align with no reductions happening in the Nordic area and potential hiring happening.

This may have been a long time coming; new OnePlus, 8 versions in the united kingdom, can only be found from 1 carrier, the international provider Three (although unlocked models purchased from the firm itself will still work on carriers like EE and O2). OnePlus doesn’t seem to have strategic relationships with other airlines that operate in the UK for the OnePlus 8 lineup or future versions.

OnePlus Hit Its Peak?

There’s a quote in this Engadget story from an analyst that proposes that the OnePlus 7 lineup may happen to be the”peak” second for the provider. That after that, the initiation of the OnePlus 7 Pro 5G was mostly a bust, also OnePlus has fallen into some sort of over-promising and under-delivering trap.

I don’t necessarily think I concur with over-promising, I simply think they would like to play in a brand new category that may not suit them too. As I’ve mentioned before, especially in my OnePlus 8 Pro review, we liked OnePlus for a brand due to the value we got and the prices we paid for its set of specs sent. OnePlus no longer wants to play in that area and instead wishes to go head-to-head with Samsung.

As part of our strategy, we’re looking to capitalize on opportunities in the Nordic area and Benelux by applying for new positions, relocating some present European team, and further improving our capabilities in these strategic markets. At precisely the same time, we are producing organizational changes in some current markets, specifically Germany, France, and the UK.” In contrast to the accounts of 80 percent progressing, the same post mentions about 20 total employees affected by the restructuring in the three markets. OnePlus has said that the business is doing everything it can to support such workers from the three niches.

Oneplus Relation with Europe

Ben Wood, the Chief Analyst in CCS Insight, blamed OnePlus for struggling to extend beyond its limited number of lovers, especially by changing towards premium devices and thus even alienating a number of its heart fan bases. The analyst went as far as calling the previous OnePlus 7 lineup that a”summit OnePlus” second, as the heavily-invested OnePlus 7 Pro 5G that came afterward struggled to market. The phone quickly turned into a”firework merchandise” when other more established manufacturers such as Samsung started delivering their 5G apparatus.

“Although OnePlus has had some especially strong relationships with carriers across Europe, there is growing evidence that it finds it difficult to sustain relationships over a longer period,” Wood told Engadget. “This has seen OnePlus’jumping’ from 1 provider to another with different generations of products. Additionally, there appears to be a growing sense that OnePlus has fallen into the snare of over-promising and under-delivering, which is the complete reverse of how it participates in the early days.”

The company still has other tricks up its sleeve, especially the rumored low-cost OnePlus 8 Lite that will win old fans as well as new customers over. And let’s not overlook the OnePlus TV lineup that’s now exclusive to India. We will see how many of these will have to get sent to make up for the tests for Robert Downey Jr.

OnePlus 8 Launch After 2 Weeks Employees Layoffs in Europe

OnePlus launched its latest flagship phones, the OnePlus eight and OnePlus 8 Guru, less than two weeks past, however, the Chinese telephone manufacturer is currently laying off workers in regional offices throughout Europe, as initially reported by Engadget.

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